It all started in 1991 when Ryan’s stepfather bought him his first lawn mower and snow blower. Ryan was looking for a flexible job where he would still be able to make it to his team practices. Then 16-year old, Ryan, handed out fliers in his neighborhood that advertised mowing. He started with five mowing accounts, which also ended up becoming snow accounts.
As time went on those five accounts expanded to about 20 accounts. A couple of days a week, Ryan also worked for a company in town called All Terrain. Later in 1999, Ryan and his wife Jen purchased All Terrain combining its 30 accounts with Ryan’s 20 accounts.
Initially, All Terrain only provided mowing and snow removal services. However, Ryan saw that customers were wanting a full-service experience. All Terrain soon added weed control and fertilization services, and a couple of years later added shrub trimming, edging, and irrigation services. Now All Terrain offers online account management, weed abatement, and landscape planting projects while delivering our quality service.
All Terrain began in a humble 1,000-square-foot facility and with a couple of buildings along the way, in November 2013, we moved into our brand new 24,000-square-foot facility. We are excited about our past and how far we’ve come along, and creating a stronger commitment to our four values: Be Real, Customer Experience, Team, and Give Back.
The decisions that are made in our company are all made through the lenses of these four values. We don’t allow team members to smoke or swear on job sites because of our Team and Customer Experience values. We have committed to giving back 3% of our revenue to area non-profits. And then there is the Be Real value that encourages our Team to provide candid, thoughtful feedback to other Team members and customers so that we do not oversell them. Mowing lawns and pushing snow is a simple task, but doing that while adhering to our four values is our mission. We hope going forward that we will continue to become a better company and one about which you would be proud to tell a friend.
Thank you to all of you who have made our story possible. We are excited about the unwritten pages, and we hope we can earn your trust so we can be a part of that together. We are all in!